What Percentage of a Nonprofit Budget Should be Fundraising?

by | Apr 11, 2025 | Bookkeeping | 0 comments

what percentage of a nonprofit budget should be fundraising

These tips will guide you through budgeting basics, and recommend new ways to stay on top of your finances, like supplementing your marketing budget with the Google Ad Grant. Let’s get started by defining what a nonprofit budget is and why it’s important. WITH THE NEW YEAR APPROACHING, many of us are thinking about personal goals, resolutions, and new projects. This is the perfect time to apply some of this self-improvement thinking to your organization’s approach to budgeting for fundraising. Fundraising KIT was built by a nonprofit leader to support the nonprofit community in their quest to increase revenue and save staff accounting services for nonprofit organizations resources. From this calculation, we know our organization is dependent on 20% of our donors to provide about 82% of our total fundraising revenue.

Annual Appeal Letters

Watchdogs are apt to lend a little leeway as long as nonprofits participate in lower-cost fundraisers such as social media fundraising marketing and grant writing to lower the average spending overall. Next, identify your target audience and select the appropriate fundraising methods to reach them. This may include a combination of individual fundraising, corporate partnerships, grants, special events, online fundraising platforms, and more.

Integrated Thinking: Shaping Strategy and Driving Value

what percentage of a nonprofit budget should be fundraising

While a lower FER is generally better, remember every organization is different, and the right balance depends on factors https://holycitysinner.com/top-benefits-of-accounting-services-for-nonprofit-organizati/ like your size and goals. Organizations suffer when they spend too little on fundraising and when they spend too much. Focus your nonprofit administration on getting your fundraising spending right where it needs to be to get you where you want to go. Charity Navigator wields a lot of influence in the nonprofit sector with its star ratings that take into account how much an organization spends on overhead. These are also known as indirect costs, expenses that cannot be tied directly to programs. Even if you can proudly tell donors that only 2% of their money went toward fundraising, you won’t be building up your programs because you won’t have enough money coming in.

what percentage of a nonprofit budget should be fundraising

Personnel Expense Ratio

  • A higher ratio suggests efficient collection processes, improving cash flow.
  • In this section, we’ll address some of the most commonly asked questions about nonprofit fundraising strategies to help you better understand and navigate this crucial aspect of nonprofit success.
  • Carefully consider the various factors, including organizational size, event type, and fundraising goals.
  • Most nonprofit organizations keep one to six months of cash on hand to cover all operating expenses.
  • It is calculated by dividing unrestricted net assets by average monthly expenses.
  • Fundraising KIT was built by a nonprofit leader to support the nonprofit community in their quest to increase revenue and save staff resources.

A member of our community will be in touch soon to connect and we will email you with information about the program. When he and my sister were in the market for a car, he scoured the Internet for information on every make, model and year. When determining which stroller, highchair and car seat to register for before my nephew was born, he could recite the price, durability and safety ratings for almost every item. Now that you have solidified a budget approach, share it with your leadership and staff.

Sample nonprofit budget layout and key components

It can also play a crucial role in the strength of the overall budget in helping to attract lenders and investors. When using a percentage to allocate capital for administrative costs, two important factors include salary expenses and gross income. Team-based financial planning is the most effective way to ensure your budget aligns with your organization’s goals.

  • But that investment in human resources must be balanced with the fact that our nonprofits were not set up to make anyone rich.
  • Think staff salaries, benefits, rent, utilities, office supplies, taxes, independent contractors, postage, technology equipment, and subscriptions (just some examples).
  • If this is the case, consider setting up a peer-to-peer giving (P2P) campaign.
  • By prioritizing mission-driven spending, you can clearly demonstrate to donors how their contributions directly support your organization’s goals and impact.
  • Ensure that development has a seat at the financial planning and budgeting table.

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